Back to the Fuchsia

Every spring, Fred Meyer holds a popular gardening event called Fuchsia Saturday in which customers have a chance to get free soil for their garden. For the 25th anniversary, Fred Meyer wanted something special, and I came up with Back to the Fuchsia — a nod to Fuchsia Saturday’s past and future, with a fun play on words. It was a hard sell but we got it through, and it has been the most memorable Fuchsia Saturday campaign of the last 10 years.